Brand Updates

PRESS HIGHLIGHTS — NYLON

Air Mail spotlights SYS as the Korean brand giving performancewear a new edge.

September 25, 2025

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SYS FEATURED IN NYLON

Publication: 

NYLON

Date:

 September 25, 2025

Article:

 “Stretch Your Story Is the Korean Brand

Performancewear a New Edge” by Erin Cunningham

Read on NYLON

NYLON 

features Stretch Your Story (SYS) as the 

Korean performancewear label redefining design and function. The feature

highlights SYS’s proprietary fabrics — ButterMelt™, ButterEase™, and ButterFlow™ — engineered to feel like a second skin while maintaining sculpted structure and breathability.

Korean performancewear label redefining design and function. The feature highlights SYS’s proprietary fabrics — ButterMelt™, ButterEase™, and ButterFlow™ — engineered to feel like a second skin while maintaining sculpted structure and breathability.

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“Garments made from their precision-engineered, proprietary fabrics… are more technology than textile, and the second-skin vibe is real.” — NYLON

It also explores SYS’s Pulse State philosophy: syncing body and mind through movement. Described as “more technology than textile,” SYS’s garments combine stretch, shape retention, and weather versatility without compromising a refined aesthetic.

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“To recap: Stretch Your Story isn’t just another activewear drop. It’s Korea bringing its culture of precision, innovation, and artistry into a new arena — performancewear built not for ‘athleisure,’ but for evolution. For movers who want every layer they wear to sharpen their rhythm and expand their presence.” — NYLON

Read on NYLON
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